Who we are
We are transparent, up to date, fun, innocent, curious and nonconformist, with a thirst for learning. We are just like children.
Kids will be kids
We love to make our own rules, build dens in our rooms, invent languages and dress up like dinosaurs… being different by being ourselves!
We want to foster and encourage children’s natural curiosity to explore, investigate, experiment, create and enjoy.
Because life doesn’t come with instructions…
and nor do children!
We are colour
Colours represent our vitality, energy and joy. boboli collections are fun-loving and brimming with personality. Prints, embroidery and daring combinations are a hallmark of the brand.
We are comfort
Our designs are functional and adapt to the lifestyle of active children, with soft, durable fabrics to ensure they never stop playing or exploring.
Once upon a time…
Francisco Algás and Teresa Ochoa crossed paths in 1984, combining their revolutionary ideas to create a brand that would become an international trailblazer in the children’s clothing industry: boboli.
Find out more about boboli’s history and get on board with our eagerness to keep growing, creating, investigating and discovering the fascinating, surprising and boundless world of children’s fashion.More about boboli in figures
Star textil was created.
The boboli brand was created. Our name came to us after a journey to the Boboli gardens in Florence. We opened our first shop in Barcelona.
Our first trip
We attended our first international fair: Florencia PITTI Bimbo.
We were placed in our first Department Store in El Palacio de Hierro (Mexico).
We arrived in Italy.
The next step
We took yet another step and designed a collection that would cover everything a child might need. From 1 month to 16 years old.
We committed ourselves to Retail. Until this point, we were a multi-brand company. From 2000, we began to design a store concept and create a network of shops.
Around the world
We are now present in more than 20 countries.
On the road again
For the first time ever, we participated in the CPM fair in Russia.
Now present in more than 30 countries.
We expand our collection
New range: New Born. We reached 0 months old with a collection specially designed for those precious first days!
For the first time ever, we joined the catwalk at the most important children’s fashion fair, PITTI Bimbo.
We began a new adventure by launching at El Corte Inglés.
The big move
We have grown so much that we need more space. New headquarters in Llinars del Vallès.
Crossing the pond
We opened a subsidiary in Mexico.
Continuing to grow
We opened a subsidiary in Colombia. We are now present in more than 70 countries.